For the current generation of consoles the games on the 360 and PS3 have been 60 bucks. For the first part of this generation their PC counterparts have been 50 sometimes 40 bucks. We PC gamers were happy to be getting the better looking, sometimes mod-able versions of these games at a better rate.
In 2009 this was about to change. Activision thinking everyone wants to pay more for games decided to release the PC version of Modern Warfare 2 at a 60 dollar "premium" and lots of PC gamers were sad but they still bought it. Then EA decided to follow this up with a 60 dollar Medal of Honor which some people bought but not as many as Modern Warfare 2. These two games alone were proof enough for EA and Activision that PC people will pay 60 dollars for a game.
In the last few months we've seen Black Ops, Dead Space 2, Bulletstorm and Crysis 2 at this 60 dollar price. It's getting a little crazy. I know these companies sell these games to make money but some companies do the right thing and keep these PC games at a reasonable price. Capcom is one of these companies. They've released some of their big name titles on the PC for 40 bucks, Dead Rising 2 and Lost Planet 2 are two games that come to mind.
Recently I've decided that some of these games especially the PC version don't need to be bought the day they come out. I have a crazy backlog and will be busy for awhile. The solution to this is to simply wait for Steam to have a crazy sale and get these 60 dollar games for 30 or less. I love Steam!